I think its time for education to be infused with more entertainment. With more and more products like the iphone, and nintendo wii competing for kids mindshare, even something as cool / simple as this is a great example.
Pixar films generally do a good job, but some concepts are way over the heads of children (even some adults) i.e. Wall-E and corporatism.
We need to make more of this content accessible to younger people in my opinion